Live Selling App with Real-Time Chat
Client: burdauea.com
Custom live selling Shopify app with real-time chat, product selection, and seamless checkout integration that boosted conversion rates by 35%.
Overview
burdauea.com is a fast-growing e-commerce brand looking to leverage live selling to increase engagement and sales. They needed a custom Shopify app that would allow them to host live streams directly from their store with real-time interaction and seamless purchasing.
Challenges
- Integrating real-time chat with Shopify's existing infrastructure
- Ensuring seamless product selection and checkout within the stream
- Handling high traffic during live events without performance issues
- Creating an intuitive admin interface for stream management
Solution
- Built a custom Shopify app with React for the frontend and Node.js for the backend
- Implemented WebSocket for real-time chat functionality
- Created a dedicated admin page for stream management with product selection
- Integrated with Shopify's API for seamless add-to-cart and checkout
- Optimized for performance to handle concurrent users during live streams
Technologies Used
Results & Impact
- 35% increase in conversion rates during live streams
- 45% higher average order value compared to regular shopping
- Reduced cart abandonment by 28%
- Over 10,000 unique viewers in the first month
"The live selling app has completely transformed our e-commerce strategy. We've seen incredible engagement and sales during our live streams. The real-time chat feature has been a game-changer for customer interaction."
Sarah Johnson
CEO, burdauea.com